I had the opportunity to pitch on a Bud LIght Chelada spot with the fine people at King & Country. We didn’t win, but was fun to come up with designs and direction. My direction was a poppy, graphic world where the cans and key ingredients were characters in party-like environments. I used details from Bud Light branding to create environments that played into the festive and bright color palette of Chelada.

Created at King & Country

Creative Direction / Technical Direction