Design and lighting exploration
Creative Direction / Technical Direction
Design Studies
Creative Direction and Technical Direction
I had the fun opportunity to design and direct an online piece for Wells Fargo. Incorporating a clean aesthetic I was able to craft a story with seamless transitions about Wells Fargo's online investment tool. Working with the creative team from BBDO I had a great time making this piece.
We went through a few iterations to reach this design. There were some fun characters and other animated moments that did not make the final cut. But, were fun to create nontheless.
Agency : BBDO
Creative Direction / Design : Brian Drucker
Animation : Jae Woo Park, Marcos Girado
Technical Direction / Animation : Taylor James
Producer : Michelle Watkins
Executive Producer : Geraint Owen
Created at Taylor James
I had the fun opportunity to design and direct three pieces for the food bar company Goodness Knows. I had a great time working with the creative team at BBDO. These pieces will live on social media outlets such as Facebook and Instagram. Each piece focuses on different aspects of enjoying the Goodness Knows bars. There are two different bars, one with cranberries and the other with peanut butter.
Each piece is a fun, lighthearted adventure where the bar piece is the main character. The bar piece will take us on journeys within stylized worlds. Each piece is 3d animation. It was a challenge to recreate the Goodness Knows bars in 3d in a very short timeframe. I think they look great, super tasty.
Agency : BBDO
Creative Direction / Design : Brian Drucker
Animation: Sam Crees, Orges Kokoshari
Technical Direction / Lighting : Kevin Lui
Technical Direction : Kyle Anderson
Modelling : Jordan West, Kintin Potel
2D Animation: Taylor James
Producer : Edward Pederson
Executive Producer : Geraint Owen
Created at Taylor James
A security based network system that changes characteristics to combat threats and reform the network into a safe and evolved system.
Design Exploration
Creative Direction and Technical Direction
Particle generated sculptures utilizing motion capture to define form.
Creative Direction and Technical Direction
I had the fun opportunity to design an audio "aura" for a newly introduced headphone technology for the company Nura. The talented team at the MIll shot beautiful live action for this brand film.
The headphones create an audio profile specific to each individual. I was tasked to lead the design and create the visual representation of the "aura".
It was a challenging exercise to figure out the right level of complexity and simplicity for the graphic element. The "aura" lives in the space and affects the actor through interactive lighting.
Created at the Mill
Art Directors: Mike Schaeffer, Oliver Davies
Design Lead: Brian Drucker
Animation: John Magabanu
Compositing: Carlos Foxworthy
Producer: Lily Tilton
Exploration into composition and feel of car renderings. Working to create graphic/evocative moments.
Design and lighting exploration
Creative Direction / Technical Direction
Exploration of how audio can represent physical and tangible objects and interactions. I created moments to showcase how Bose speakers can create dynamic and thunderous sound.
Creative Direction and Technical Direction
Design exploration of a complex user interface.
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Particle studies of gaseous driven systems using dynamic forces to create sculptural forms.
Procedurally based experiments in form making.
Design and lighting exploration
Creative Direction / Technical Direction
Design exploration within early stages in a short film.
Creative Direction / Technical Direction
Particle exploration.
Creative Direction / Technical Direction
A study of complex surfaces created by displacement maps.
Design exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Proof of concept. Design Exploration.
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Rebrand Pitch
I designed a direction for a pitch for the rebrand of Nick Jr. The direction was based on the types of play children engage in and the circle as the graphic motif. I utilized artwork from characters within the many Nick Jr. shows to help craft the world and ideas of play. Crafting many different aesthetics and styles helped tell a fun and engaging story of play and childhood creativity.
Designed at Sibling Rivalry
Design exploration for short film.
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Working with the talented team at Los York we created striking videos to showcase the newest Motorola G5 phones. We took the new visual identity from Motorola and crafted in-store promotional videos to show the prime features of the new phones. Using live action, 3D and 2D animation with dynamic sound design these pieces capture the unique character that is Moto.
I worked with Adam Flanagan to concept the live action and graphic moments to help promote the key features of the G5 phones. I also supervised the 3d and 2d animators, compositors to execute the completed pieces.
Agency : Los York
Executive Creative Director : Seth Epstein (Live Action Direction)
Creative Director : Brian Drucker
Creative Director : Adam Flanagan (Agency)
Design : Paul Darragh, Shane Griffin, Brian Drucker
3D Animation : Jae Woo Park, John Mags
Animation : Shane Griffin
2D Animation/Compositing : Gerald Soto, Lu Liu, Peter Harp
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
Particle based exploration.
Particle based exploration.
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Design exploration. Proof of concept.
Creative Direction / Technical Direction
Design exploration. Proof of concept.
Creative Direction / Technical Direction
A redesign of home and portable hard drives from Western Digital. The My Book is a modern, singular design. The drive has clean lines and a minimal black color palette. While the My Passport drives are multi-colored and detailed. Each piece has different tones...one dramatic and cool while other is poppy with dynamic movements. We were tasked to create two pieces for social media...bringing a fun, graphic sensibility to the launch.
Agency: RGA
Creative Direction/Direction : Brian Drucker
3D Animation/Compositing : Jae Woo Park
3D Animation/Compositing : John Mags
Producer : Rosanne Raspo
Executive Producer : Sue Lee
Design exploration
Creative Direction / Technical Direction
Design and particle exploration.
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Style frames for film titles. Film was called "Cops and Robbers"...changes to "Cocaine Cops" at later date.
Design
Created at Big Star
Los York was tasked to create three videos for social media to celebrate the Moto Mods. Each are unique and fun. I worked with Adam Flanagan to concept moments and scenarios that the talent would engage in to help tell the story of these fun and family oriented pieces. I also Creative Directed artists to create the 2d graphics and animations that are overlaid into the live action. The graphics fit within the new Moto Visual Identity. The poppy and colorful elements help to make these moments feel branded and fun.
Agency : Los York
Executive Creative Director : Seth Epstein
Creative Director : Brian Drucker
Creative Director : Adam Flanagan (Live Action Direction)
Design : Paul Darragh
Animation : Jae Woo Park, Dee Kay
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
Design and particle exploration
Creative Direction / Technical Direction
Style frames for internal spec piece.
Creative Direction / Design
Created at Taylor James
Design exploration.
Creative Direction / Technical Direction
Style frames for an NBC F1 broadcast package.
Creative Direction / Technical Direction
Created at Superfad
Design exploration
Creative Direction / Technical Direction
Design and particle exploration
Creative Direction / Technical Direction
Creative Directed a show package for an ESPN show Sports Nation. This rebrand went down varying design paths until it reached a place where the client was happy. It was a fun exercise to get to the right place.
Creative Direction: Brian Drucker
Producer: Shawn Kelley
Design: Brian Drucker, Paul Darragh, Djeison Canuto
Animation: David Carson, Gary Tam, Jae Kim, Daniel Lopez
Created at Loyal Kaspar
Design and fur exploration
Creative Direction / Technical Direction
Style frames for titles to film "Random".
Creative Direction / Design
Created at Scout
Creative Directed and designed a refresh of the movie channel. Keeping present design language of brand but trying to expand within sizzle and logo open moments.
Creative Direction and Design at Loyal Kaspar
Animation and Compositing: Seth Minnich
Design exploration
Creative Direction / Technical Direction
Design and lighting exploration
Creative Direction / Technical Direction
Design and particle exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
Design exploration
Creative Direction / Technical Direction
2016 Buick Safety Videos
Full CGI shots intercut within live action footage within 3 spots. CGI footage created for Buick showcasing the Regal, Enclave and Encore. Full CGI cars and environments designed and orchestrated with info-graphic overlays to depict safety constraints. Creative Directed aesthetic, environments and animation of CGI shots and oversaw team of technical directors and animators.
Creative Direction: Brian Drucker
Lead TD: Jacques Tege, Jr.
Lighting/Compositing: Anthony Jones
Animation/Layout: Steve Sullivan
Shading/Modelling/Lighting: Nick Tustin
Motion Design/Animation: Taylor James
Senior Producer: Nate Robinson
Executive Producer: Eve Ehrlich
Created at Taylor James
Design and lighting exploration
Creative Direction / Technical Direction
We were tasked to create videos to explain the construction improvements to a stretch of highway near the GWB bridge and the implementation of cashless tolling. Characters and detailed animations helped to create a fun and uplifting world to explain the upcoming improvements. We had a great time collaborating with the Port Authority on these uplifting pieces.
Agency : Y & R
Creative Direction/Direction : Brian Drucker
Design: Rob Modoni
Animation : Mauricio Leon, Andy Mastrocinque, Seth Brau
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
Creative Directed a show package for Japanese Disney channel. A 5th anniversary themed package expressing a celebratory feel. We utilized their letters with designed ornaments to create a fun and dynamic package. Metallic fabric and elegant details were key elements to strengthen the celebratory feel for the 5th Anniversary package.
Creative Direction / Design
Created at Loyal Kaspar
I designed and created a side scrolling game/environment. The main character would interact with forest animals and other characters in his journey. This was intended as an pr piece for company, but it seems to have more life than just that. I am presently animating moments and hope to have this up soon.
Creative Direction, Character Design, Technical Direction
Design for a Promo Package for History Channel show. This exercise to redefine the tone and logo for show.
Creative Direction and Design
Created at Scout
These frames were designed to play within a heritage video to showcase the legacy of Tiffany watches over their long history. Strong typography and graphics combined with beautiful typography makes for some fun ideas.
Client: Tiffany & Co.
Creative Direction: Brian Drucker
Created at Scout
I had a great time working with the talented team from Berlin to create this fun piece. We traveled through fun vignettes showing people spending time enjoying life and getting their banking on with Capital One.
Out of Bank Experience
Agency: Berlin Cameron United
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Niklas Arthursson, Mark Lopez, Jack Maschka, Coche Gonzales
Executive Producer: Amy Taylor
Created at Scout
Boards for Friendly's restaurant commercial. Great exercise to define a mixed illustrated style that would work to bring a fun tone to the iconic brand.
Creative Direction and Illustation
Created at Scout
Working with the great team at Berlin we brought the Capital One Future Checking campaign to life. With great transitions and minimal design we brought energy and fun to these spots.
Agency: Berlin Cameron United
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Design/Animation: Toros Kose
Design/Animation: Joe Donaldson
Design/Animation: Niklas Arthursson
Design/Animation: Mark Lopez
Producer: Bindy St. Leger
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Created at Scout
We had the great opportunity to work with the talented team at PKT to produce this elegant Crest spot. It was a lot of fun to integrate the heads up display and minimal environments with the live action to create a visually unique piece to showcase the Global release of Crest Sensi Stop Strips.
Agency: PKT
Director: Edouard Nammour
Creative Direction: Brian Drucker
Design: Toros Kose
3D Animation/Compositing: Greg Paparatto
2D Animation/Compositing: Daniel Blanco
2D Animation: Manis Goan
Producer: Bindy St. Leger
HOP: Whitney Green
Created at Scout
Design process from illustration to 3d environment. I utilized the illustration, texturing the 3d model with the drawing.
Creative Direction / Technical Direction
We have the opportunity to collaborate with our friends at mcgarrybowen on another fun project. We worked together with the amazing illustrator Ryan Berkley to bring these animal characters to life, showcasing the offerings at Marriott/Residence Inn.
Agency: Mcgarrybowen
Creative Direction/Direction: Brian Drucker
Creative Direction/Direction: Chace Hartman
Illustration: Ryan Berkley
Animation: Manus Goan
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Audio Mix Mr. Bronx
Created at Scout
Style frame started for a pitch for Wonka candy, but expanded further.
Creative Direction / Technical Direction
Working with the talented people at Yard we collaborated on designing and animating the story of Shea and their cosmetic line. A great design sensibility and style made these pieces flow effortlessly.
Agency: YARD
Creative Direction/Direction: Brian Drucker
Creative Direction/Direction: Chace Hartman
Design/Animation: Toros Kose
Design/Animation: Mo Ghayour
Animation: Chace Hartman
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Music: Butter
Audio Mix: Mr.Bronx
Created at Scout
I had an awesome time designing and animating characters for a Friskies Grillers spot. I had some more fun wrapping my head around 3d liquid cheese sauce pouring onto tasty cat food. These spots have a great upbeat vibe and I was excited to have been asked to collaborate on them.
Agency: AFG
Creative Direction: Brian Drucker
Character Design: Brian Drucker
Animation: Xiu Liang, Vadim Turcin, Marcello Cermak, Greg Paparatto
Technical Direction: Brian Drucker
Head of Production: Whitney Green
Created at: Scout
Style frames for a pitch.
Creative Direction / Technical Direction
Created at Superfad
Perception: Phone Carrier. Reality: Cutting-edge technological innovator. With playful design and animation we helped Verizon launch their Powerful Partnership mission at the San Francisco Innovation Center.
Client: Verizon
Agency: Mcgarrybowen
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Chace Hartman, Toros Kose, Greg Paparatto
Head of Production: Whitney Green
Created at Scout
Solar Grid Policy
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Coche Gonzalez, Mo Gayahour
Head of Production: Whitney Green
Created at Scout
Style frames for a pitch.
Creative Direction / Technical Direction
Created at Scout
Eating healthy should be simple. So we created a simple, sophisticated visual language for Lean Cuisine, and teamed with the directing team of Margaret and Joy for beautifully shot food. A recipe for success, bring your own lettuce!
Client: Lean Cuisine
Agency: JWT NY
Production Company: HSI
Director: Margaret Elman & Joy Kilpatrick
Creative Director: Brian Drucker
Compositor: Adrian Winter, Jae Woo Park
Editor: Cameron Kelly, Eli Mavros
Producer: Whitney Green
Executive Producer: Geraint Owen
Created at Superfad
DDB and Hertz asked us to animate a character they developed for a global marketing campaign that spanned every media from TV to web to print. We then sent Horatio on an epic drive through a stylized, vibrant yellow world.
Client: Hertz
Agency: DDB NY
Creative Direction/Direction: Brian Drucker
Art Direction/Design: Sarah Ancalmo, Brian Drucker
Designer: Ryan Chen
Head of CG: Todd Peleg
Technical Director: Jin Lin
3D Animation: Matt Parent, David Dam, Will Robertson
Compositor: Jim Forster
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at Superfad
These design frames show how a blender full of mix and ice can transform into a can of Bud Light Lime-A-Rita in a fun and dynamic way.
Creative Direction / Technical Direction
Created at Superfad
Getaways
Creative Direction / Technical Direction
Created at Superfad
Driving comfortably through major international cites while staying in Time Square? Fun. Creating nine 3D cities that transition seamlessly for the journey? Challenging. These massive stacked Times Square displays demonstrated there's nowhere you can't go with Hyundai.
Time Square LED
Client: Hyundai
Agency: Planet V
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Pierce Gibson, Andres Rivera
Head of CG: Todd Peleg
3D Animation: Will Robertson, David Dam, Xiu Liang, Todd Peleg
Compositor: Jae Woo Park, Chu Jin, Eric Rasmussen, Brian Drucker, Todd Peleg
Producer: Mike Tockman
Head of Production: Nicole Stevens
Executive Producer: Geraint Owen
Created at Superfad
We traveled through 5 different environments in 5 different Hyundai cars. Each car is specific to the feeling of each environment. We integrated dynamic transitions to make one feel like these moments live within a family album. These massive Times Square displays demonstrated there's nowhere you can't go with Hyundai.
Time Square LED
Brilliant Life
Client: Hyundai
Agency: Planet V
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Pierce Gibson, Andres Rivera
Head of CG: Todd Peleg
3D Animation: Will Robertson, David Dam, Xiu Liang
Compositor: Jae Woo Park, Chu Jin, Eric Rasmussen, Brian Drucker, Todd Peleg
Producer: Mike Tockman
Head of Production: Nicole Stevens
Executive Producer: Geraint Owen
Created at Superfad
The iconic, beloved brand Ritz was literally open for fun when they encouraged us to take creative liberties. So we did, creating a long-running series of great stories where anything could happen, all in a bold, playful graphic style inspired by the brand's personality.
Client: Ritz
Agency: Havas
Creative Direction/Direction: Brian Drucker
Animation: Toros Kose, Chu Jin
Producer: Mike Tockman
Executive Producer: Geraint Owen
Created at Superfad
Pitch Boards
Creative Direction / Technical Direction
Created at Superfad
I was asked to illustrate and design/animate/direct two fly throughs of energetic streets and cityscapes for Focus Feature's "It's Kind of a Funny Story" were a great creative experience. The aesthetic of the illustrations merged into the animated sequences. Illustrations built onto 3D geometry evolved into a unique storytelling aesthetic.
The illustrations were used as props in the film.
Client: Focus Features
Film: Its Kind of A Funny Story
Direction: Brian Drucker
Art Direction: Brian Drucker
Illustration: Brian Drucker
3D Animation: Brian Drucker, Cidalia Costa
Producer: Curious Pictures
A short film I designed and directed to promote Freestyle Collective. I had designed a great deal of assets for a Nickelodeon rebrand which wasn't aired. So I created a narrative to utilize those design elements and take the viewer on a journey of fun. I designed the characters and the environments, did the shading, lighting and compositing as well. It was a fun and challenging project.
Director: Brian Drucker
Creative Direction: Brian Drucker
3D Animation/Technical Direction: Entae Kim, Christina Sidoti, Brian Drucker
Compositing: Brian Drucker, Brian Finney
Music: JOBOT
Created at Freestyle Collective
Tech giant CDW had lots to say in this campaign of six :90 second spots. So we created a design and animation language all it's own to convey complex technical information in an engaging way to a very tech-savvy audience.
Client: CDW
Agency: Ogilvy and Mather
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Chace Hartman, Andres Rivera, Gautam Dutta
2D Animation: Peter Harp, Jose Fuentes, Carlos Foxworthy, Seth Hulewat
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at Superfad
We had the fun opportunity to design a game-like interactive experience for IBM. An HTML5 data-visualization site for IBM around Project Troy - a rapid data center deployment solution. All graphs were dynamically rendered and animated in SVG utilizing d3.js.
Creative Direction / Illustration
Created at Superfad
Design frames to show how simple the process is to use the Square payment system. Minimal frames for an elegantly designed product.
Creative Direction / Design
Created at Superfad
Design frames for the title sequence for the Darren Aronofsky film "Black Swan". An illustrated style utilizing cut paper and texture speaks to the tone of the film.
Creative Direction / Illustration
Created at Freestyle Collective
What I do on my Saturday? This. I created a short piece to tell that story...of kids....driving...coffee.
Creative Direction/Direction: Brian Drucker
Animation: Brian Drucker
Sound Designer: Fred Szymanski
Created at Superfad
Design frames for a Stride Rite campaign for their X-celeRacer shoes for kids. The child engages in a hand drawn world racing against cars and other characters in fun, child-like situations.
Creative Direction / Illustration
Created at Superfad
Design frames for a Hertz campaign showing the speed of Hertz to help serve their customers. I created a minimal yellow world in which the character interacts to help tell the story.
Creative Direction / Technical Direction
Created at Sueprfad
I had the opportunity to visualize a commercial for the Bloomberg company. The trading toolset called "Launchpad" is a modular interface which allows traders to track and trade within the financial environment. These elements of the interface are graphically beautiful when stylized within 3d.
Creative Direction / Technical Direction
Created at Superfad
From data centers to incinerators Emerson has developed technological breakthroughs that make the world a better place. We developed a simple, stylized 3D world, designing characters, engaging environments and smart transitions to tell a technically complex story, with a very happy ending; a better world.
Emerson Insinkerator
Emerson DataCenter
Client: Emerson
Agency: DDB Chicago
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Andres Rivera
Head of CG: Todd Peleg
3D Animation: Domel Libid, Matt Parent
2D Animation: Peter Harp
Compositor: Jose Fuentes, Jim Forster
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at :Superfad
Style frames for a Piccadilly Square LED for Hyundai. It was a lot of fun to come up with some stylized concepts to push the brand equity of Hyundai.
Bringing bubble characters that clean your teeth to life was a fun exercise. Defining their world in terms of quality and type of bubble was another challenge.
Art Direction / Technical Direction
Created at Superfad
Style frames to define a world where the Schwab traders "live" in. A world of graphs and trading technology to help tell the Schwab story.
Creative Direction / Technical Direction
Created at Superfad
Style frames for a commercial to help define a new aesthetic for Ritz crackers. These explorations are taking the cracker into a 3d world, and engaging the cracker in fun and unexpected activities.
Creative Direction / Technical Direction
Created at Superfad
