A range of characters from hand drawn to 2D to 3D that I’ve designed over the years.
Creative Direction, Technical Direction, Illustration
Short design and animation pieces I concepted, designed and directed at different studios as internal projects. I love coming up with fun and graphic styles to tell stories. These are all holidays, from known to very obscure. More to come!
Direction / Creative Direction / Technical Direction
Many contributors
Antara Ghosh, Dan Moore, Chris Friesen, Marcos Girado, Taylor James
A design exploration for a pharma commercial. I designed two environments for the commercial. It was a lot of fun to explore these moments and help create a unique visual language.
Design / Technical Direction
Created at Framestore
Google Android 2021 Keynote
I Creative Directed the animation for the 2021 Launch of the Android 12 OS event played before the keynote address. The OS was redesigned with a focus on creating a unique user voice…a customizable experience. Google developed an application which would sample a photograph and create unique color configurations for a user in order to create beautiful UI palette variations.
I teamed up with the team from Preymaker and the photographer Andrew Zuckerman to bring this animation to life. Utilizing Andrew’s photography and the animation language of Google we brought to life a dynamic intro to the 2021 event.
Created at Preymaker
Creative Direction/Design: Brian Drucker
Producer: Katherine Lannon
Design/Animation: Conrad McLeod
Design/Animation: Imma Almourzaeva
Animation Lead: John Haley
Animation Lead: Mark Boutges
Animation: Min Liu
I had the opportunity to pitch on a Bud LIght Chelada spot with the fine people at King & Country. We didn’t win, but was fun to come up with designs and direction. My direction was a poppy, graphic world where the cans and key ingredients were characters in party-like environments. I used details from Bud Light branding to create environments that played into the festive and bright color palette of Chelada.
Created at King & Country
Creative Direction / Technical Direction
A study in composition, structure and color palette.
Design / Illustration / Technical Direction
A character I designed. A cross between a moth and a teddy bear.
Creative Direction and Technical Direction
I wanted to create a fun graphic animation. The pants character will travel through stylized environments from home to work. Had fun coming up with idea and bringing this piece to life.
CD / Direction : Brian Drucker
Animation: Taylor James
Design / 3D : Brian Drucker, Marcos Girado, Taylor James
Created at Taylor James
I had the fun opportunity to design and direct an online piece for Wells Fargo. Incorporating a clean aesthetic I was able to craft a story with seamless transitions about Wells Fargo's online investment tool. Working with the creative team from BBDO I had a great time making this piece.
We went through a few iterations to reach this design. There were some fun characters and other animated moments that did not make the final cut. But, were fun to create nontheless.
Agency : BBDO
Direction / Creative Direction / Design : Brian Drucker
Animation : Jae Woo Park, Marcos Girado
Technical Direction / Animation : Taylor James
Producer : Michelle Watkins
Executive Producer : Geraint Owen
Created at Taylor James
I had the fun opportunity to design and direct three pieces for the food bar company Goodness Knows. I had a great time working with the creative team at BBDO. These pieces will live on social media outlets such as Facebook and Instagram. Each piece focuses on different aspects of enjoying the Goodness Knows bars. There are two different bars, one with cranberries and the other with peanut butter.
Each piece is a fun, lighthearted adventure where the bar piece is the main character. The bar piece will take us on journeys within stylized worlds. Each piece is 3d animation. It was a challenge to recreate the Goodness Knows bars in 3d in a very short timeframe. I think they look great, super tasty.
Agency : BBDO
Creative Direction / Design : Brian Drucker
Animation: Sam Crees, Orges Kokoshari
Technical Direction / Lighting : Kevin Lui
Technical Direction : Kyle Anderson
Modelling : Jordan West, Kintin Potel
2D Animation: Taylor James
Producer : Edward Pederson
Executive Producer : Alyssa St.Vincent
Created at Taylor James
Working with the talented team at Los York we created striking videos to showcase the newest Motorola G5 phones. We took the new visual identity from Motorola and crafted in-store promotional videos to show the prime features of the new phones. Using live action, 3D and 2D animation with dynamic sound design these pieces capture the unique character that is Moto.
I worked with Adam Flanagan to concept the live action and graphic moments to help promote the key features of the G5 phones. I also supervised the 3d and 2d animators, compositors to execute the completed pieces.
Agency : Los York
Executive Creative Director : Seth Epstein (Live Action Direction)
Creative Director : Brian Drucker
Creative Director : Adam Flanagan (Agency)
Design : Paul Darragh, Shane Griffin, Brian Drucker
3D Animation : Jae Woo Park, John Mags
Animation : Shane Griffin
2D Animation/Compositing : Gerald Soto, Lu Liu, Peter Harp
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
Los York was tasked to create three videos for social media to celebrate the Moto Mods. Each are unique and fun. I worked with Adam Flanagan to concept moments and scenarios that the talent would engage in to help tell the story of these fun and family oriented pieces. I also Creative Directed artists to create the 2d graphics and animations that are overlaid into the live action. The graphics fit within the new Moto Visual Identity. The poppy and colorful elements help to make these moments feel branded and fun.
Agency : Los York
Executive Creative Director : Seth Epstein
Creative Director : Brian Drucker
Creative Director : Adam Flanagan (Live Action Direction)
Design : Paul Darragh
Animation : Jae Woo Park, Dee Kay
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
Rebrand Pitch
I designed a direction for a pitch for the rebrand of Nick Jr. The direction was based on the types of play children engage in and the circle as the graphic motif. I utilized artwork from characters within the many Nick Jr. shows to help craft the world and ideas of play. Crafting many different aesthetics and styles helped tell a fun and engaging story of play and childhood creativity.
Designed at Sibling Rivalry
DDB and Hertz asked us to animate a character they developed for a global marketing campaign that spanned every media from TV to web to print. We then sent Horatio on an epic drive through a stylized, vibrant yellow world.
Client: Hertz
Agency: DDB NY
Creative Direction/Direction: Brian Drucker
Art Direction/Design: Sarah Ancalmo, Brian Drucker
Designer: Ryan Chen
Head of CG: Todd Peleg
Technical Director: Jin Lin
3D Animation: Matt Parent, David Dam, Will Robertson
Compositor: Jim Forster
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at Superfad
I had an awesome time designing and animating characters for a Friskies Grillers spot. I had some more fun wrapping my head around 3d liquid cheese sauce pouring onto tasty cat food. These spots have a great upbeat vibe and I was excited to have been asked to collaborate on them.
Agency: AFG
Creative Direction: Brian Drucker
Character Design: Brian Drucker
Animation: Xiu Liang, Vadim Turcin, Marcello Cermak, Greg Paparatto
Technical Direction: Brian Drucker
Head of Production: Whitney Green
Created at: Scout
A redesign of home and portable hard drives from Western Digital. The My Book is a modern, singular design. The drive has clean lines and a minimal black color palette. While the My Passport drives are multi-colored and detailed. Each piece has different tones...one dramatic and cool while other is poppy with dynamic movements. We were tasked to create two pieces for social media...bringing a fun, graphic sensibility to the launch.
Agency: RGA
Creative Direction/Direction : Brian Drucker
3D Animation/Compositing : Jae Woo Park
3D Animation/Compositing : John Mags
Producer : Rosanne Raspo
Executive Producer : Sue Lee
A short film I designed and directed to promote Freestyle Collective. I had designed a great deal of assets for a Nickelodeon rebrand which wasn't aired. So I created a narrative to utilize those design elements and take the viewer on a journey of fun. I designed the characters and the environments, did the shading, lighting and compositing as well. It was a fun and challenging project.
Director: Brian Drucker
Creative Direction: Brian Drucker
3D Animation/Technical Direction: Entae Kim, Christina Sidoti, Brian Drucker
Compositing: Brian Drucker, Brian Finney
Music: JOBOT
Created at Freestyle Collective
Design frames for a Hertz campaign showing the speed of Hertz to help serve their customers. I created a minimal yellow world in which the character interacts to help tell the story.
Creative Direction / Technical Direction
Created at Sueprfad
Style frame started for a pitch for Wonka candy, but expanded further.
Creative Direction / Technical Direction
Bringing bubble characters that clean your teeth to life was a fun exercise. Defining their world in terms of quality and type of bubble was another challenge.
Art Direction / Technical Direction
Created at Superfad
Design process from illustration to 3d environment. I utilized the illustration, texturing the 3d model with the drawing.
Creative Direction / Technical Direction
Nickelodeon is a fun-filled world of very colorful characters. This global rebrand was a boundless opportunity to create, design and animate an entire visual vocabulary based on the Nick "splat" for all of Nickelodeon's characters to play in.
Utilizing some of the key shoes on the network we worked to integrate Spongebob, Fairly Odd Parents and other stylized designs into a complex and fun visual language.
Client: Nickelodeon
Creative Director: Brian Drucker
Art Director: Andres Rivera
3D Animation: Entae Kim, Christina Sidoti, Zeth Willie
Ohad Baracha, Brian Drucker
2D Compositing: Brian Drucker
Producer: Bruce Moreau
Created at Freestyle Collective
From data centers to incinerators Emerson has developed technological breakthroughs that make the world a better place. We developed a simple, stylized 3D world, designing characters, engaging environments and smart transitions to tell a technically complex story, with a very happy ending; a better world.
Emerson Insinkerator
Emerson Data Center
Client: Emerson
Agency: DDB Chicago
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Andres Rivera
Head of CG: Todd Peleg
3D Animation: Domel Libid, Matt Parent
2D Animation: Peter Harp
Compositor: Jose Fuentes, Jim Forster
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at :Superfad
Getaways
Creative Direction / Technical Direction
Created at Superfad
I designed and created a side scrolling game/environment. The main character would interact with forest animals and other characters in his journey. This was intended as an pr piece for company, but it seems to have more life than just that. I am presently animating moments and hope to have this up soon.
Creative Direction, Character Design, Technical Direction
What I do on my Saturday? This. I created a short piece to tell that story...of kids....driving...coffee.
Creative Direction/Direction: Brian Drucker
Animation: Brian Drucker
Sound Designer: Fred Szymanski
Created at Superfad
Style frames for a pitch.
Creative Direction / Technical Direction
Created at Scout
Style frames for a commercial to help define a new aesthetic for Ritz crackers. These explorations are taking the cracker into a 3d world, and engaging the cracker in fun and unexpected activities.
Creative Direction / Technical Direction
Created at Superfad
Creative Directed a show package for an ESPN show Sports Nation. This rebrand went down varying design paths until it reached a place where the client was happy. It was a fun exercise to get to the right place.
Creative Direction: Brian Drucker
Producer: Shawn Kelley
Design: Brian Drucker, Paul Darragh, Djeison Canuto
Animation: David Carson, Gary Tam, Jae Kim, Daniel Lopez
Created at Loyal Kaspar
Pitch Boards
Creative Direction / Technical Direction
Created at Superfad
I had the opportunity to visualize a commercial for the Bloomberg company. The trading toolset called "Launchpad" is a modular interface which allows traders to track and trade within the financial environment. These elements of the interface are graphically beautiful when stylized within 3d.
Creative Direction / Technical Direction
Created at Superfad
Creative Directed a show package for Japanese Disney channel. A 5th anniversary themed package expressing a celebratory feel. We utilized their letters with designed ornaments to create a fun and dynamic package. Metallic fabric and elegant details were key elements to strengthen the celebratory feel for the 5th Anniversary package.
Creative Direction / Design
Created at Loyal Kaspar
Graphic Exploration utilizing minimal shapes and color palette for potential animation.
Design / Illustration
I had a great time working with the talented team from Berlin to create this fun piece. We traveled through fun vignettes showing people spending time enjoying life and getting their banking on with Capital One.
Out of Bank Experience
Agency: Berlin Cameron United
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Niklas Arthursson, Mark Lopez, Jack Maschka, Coche Gonzales
Executive Producer: Amy Taylor
Created at Scout
Working with the great team at Berlin we brought the Capital One Future Checking campaign to life. With great transitions and minimal design we brought energy and fun to these spots.
Agency: Berlin Cameron United
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Design/Animation: Toros Kose
Design/Animation: Joe Donaldson
Design/Animation: Niklas Arthursson
Design/Animation: Mark Lopez
Producer: Bindy St. Leger
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Created at Scout
Perception: Phone Carrier. Reality: Cutting-edge technological innovator. With playful design and animation we helped Verizon launch their Powerful Partnership mission at the San Francisco Innovation Center.
Client: Verizon
Agency: Mcgarrybowen
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Chace Hartman, Toros Kose, Greg Paparatto
Head of Production: Whitney Green
Created at Scout
Solar Grid Policy
Creative Direction/Direction/Design: Brian Drucker
Creative Direction/Direction: Chace Hartman
Animation: Coche Gonzalez, Mo Gayahour
Head of Production: Whitney Green
Created at Scout
We had the fun opportunity to design a game-like interactive experience for IBM. An HTML5 data-visualization site for IBM around Project Troy - a rapid data center deployment solution. All graphs were dynamically rendered and animated in SVG utilizing d3.js.
Creative Direction / Illustration
Created at Superfad
Tech giant CDW had lots to say in this campaign of six :90 second spots. So we created a design and animation language all it's own to convey complex technical information in an engaging way to a very tech-savvy audience.
Client: CDW
Agency: Ogilvy and Mather
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Chace Hartman, Andres Rivera, Gautam Dutta
2D Animation: Peter Harp, Jose Fuentes, Carlos Foxworthy, Seth Hulewat
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at Superfad
We have the opportunity to collaborate with our friends at mcgarrybowen on another fun project. We worked together with the amazing illustrator Ryan Berkley to bring these animal characters to life, showcasing the offerings at Marriott/Residence Inn.
Agency: Mcgarrybowen
Creative Direction/Direction: Brian Drucker
Creative Direction/Direction: Chace Hartman
Illustration: Ryan Berkley
Animation: Manus Goan
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Audio Mix Mr. Bronx
Created at Scout
We were tasked to create videos to explain the construction improvements to a stretch of highway near the GWB bridge and the implementation of cashless tolling. Characters and detailed animations helped to create a fun and uplifting world to explain the upcoming improvements. We had a great time collaborating with the Port Authority on these uplifting pieces.
Agency : Y & R
Creative Direction/Direction : Brian Drucker
Design: Rob Modoni
Animation : Mauricio Leon, Andy Mastrocinque, Seth Brau
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York
The iconic, beloved brand Ritz was literally open for fun when they encouraged us to take creative liberties. So we did, creating a long-running series of great stories where anything could happen, all in a bold, playful graphic style inspired by the brand's personality.
Client: Ritz
Agency: Havas
Creative Direction/Direction: Brian Drucker
Animation: Toros Kose, Chu Jin
Producer: Mike Tockman
Executive Producer: Geraint Owen
Created at Superfad
Working with the talented people at Yard we collaborated on designing and animating the story of Shea and their cosmetic line. A great design sensibility and style made these pieces flow effortlessly.
Agency: YARD
Creative Direction/Direction: Brian Drucker
Creative Direction/Direction: Chace Hartman
Design/Animation: Toros Kose
Design/Animation: Mo Ghayour
Animation: Chace Hartman
Head of Production: Whitney Green
Executive Producer: Stephanie Balint
Music: Butter
Audio Mix: Mr.Bronx
Created at Scout
I was asked to illustrate and design/animate/direct two fly throughs of energetic streets and cityscapes for Focus Feature's "It's Kind of a Funny Story" were a great creative experience. The aesthetic of the illustrations merged into the animated sequences. Illustrations built onto 3D geometry evolved into a unique storytelling aesthetic.
The illustrations were used as props in the film.
Client: Focus Features
Film: Its Kind of A Funny Story
Direction: Brian Drucker
Art Direction: Brian Drucker
Illustration: Brian Drucker
3D Animation: Brian Drucker, Cidalia Costa
Producer: Curious Pictures
I wrote / illustrated a children’s book for my boys a few years ago. It’s about a boy who loves adventure and goes on a journey to find special things. It was a lot of fun to create.
Design frames for a Stride Rite campaign for their X-celeRacer shoes for kids. The child engages in a hand drawn world racing against cars and other characters in fun, child-like situations.
Creative Direction / Illustration
Created at Superfad
Design frames for the title sequence for the Darren Aronofsky film "Black Swan". An illustrated style utilizing cut paper and texture speaks to the tone of the film.
Creative Direction / Illustration
Created at Freestyle Collective
Boards for Friendly's restaurant commercial. Great exercise to define a mixed illustrated style that would work to bring a fun tone to the iconic brand.
Creative Direction and Illustation
Created at Scout
Style frames for a Maryland Powerball commercial. I created an illustrated world where the red Powerball would travel to its destination through the Maryland landscape.
Creative Direction / Illustration
Created at Superfad
Style frames for a Reebok commercial. The running shoe has a sole profile that is a repeating curve, this became the design motif for the boards. The character is running through an illustrated world built from the curves and fine details of the shoe.
Creative Direction / Illustration
Created at Superfad
Style frames for the pharmaceutical drug Abilify. I created an illustrated world in which the narrative can live. It was a lot of fun to come up with this style.
Creative Direction / Illustration
Created at Freestyle Collective
Style frames for a Piccadilly Square LED for Hyundai. It was a lot of fun to come up with some stylized concepts to push the brand equity of Hyundai.
Style frames for an open on Fuse's "Hall of Fame Moments". I stylized photographs of iconic performers. Making the artists minimal and graphic juxtaposed against the year in which they were known for made the piece feel modern and clean.
Creative Direction / Illustration
Created at Freestyle Collective
Style frames for an open to Turner Classic Movies. I am using the TCM window icon, integrating it graphically into iconic films. The minimal graphic aesthetic makes the message clear and powerful.
Creative Direction / Illustration
Created at Freestyle Collective
Creative Direction / Design
Created at Superfad
Style frames for the open for the Piers Morgan talk show on CNN. Using a minimal direction to let the detailed photography and large type work together to boldly engage the audience. Also a direction using clean illustration to make Piers feel recognizable within a limited palate of detail and color.
Creative Direction / Design
Created at Superfad
Design frames to show how simple the process is to use the Square payment system. Minimal frames for an elegantly designed product.
Creative Direction / Design
Created at Superfad
These frames were designed to play within a heritage video to showcase the legacy of Tiffany watches over their long history. Strong typography and graphics combined with beautiful typography makes for some fun ideas.
Client: Tiffany & Co.
Creative Direction: Brian Drucker
Created at Scout
Eating healthy should be simple. So we created a simple, sophisticated visual language for Lean Cuisine, and teamed with the directing team of Margaret and Joy for beautifully shot food. A recipe for success, bring your own lettuce!
Client: Lean Cuisine
Agency: JWT NY
Production Company: HSI
Director: Margaret Elman & Joy Kilpatrick
Creative Director: Brian Drucker
Compositor: Adrian Winter, Jae Woo Park
Editor: Cameron Kelly, Eli Mavros
Producer: Whitney Green
Executive Producer: Geraint Owen
Created at Superfad
