I had the fun / challenging role of Creative Directing the screen and UI design for all of these Dell spots. A great deal of detailed and precise work across many pieces. All of these Dell pieces are trying to visualize AI and how it helps our lives. Designing and animating these moments have been really fun. As we worked with a great teams of designers, animators and producers to help keep the productions on track and to produce beautiful and engaging screens and interfaces. Integrating these design details into these beautifully shot, edited and composed pieces to help tell these Dell stories has been a really great experience.

Created at Framestore

Creative Direction : Brian Drucker

Design/Animation : Kevin Sanchez, Dave Wave, Brian Drucker, Daniel Petersen, Coy Yuan, Antara Ghosh

Producers: Cat May, Eve Del Prado