I had the fun opportunity to design and direct three pieces for the food bar company Goodness Knows.  I had a great time working with the creative team at BBDO.  These pieces will live on social media outlets such as Facebook and Instagram.  Each piece focuses on different aspects of enjoying the Goodness Knows bars.  There are two different bars, one with cranberries and the other with peanut butter.

Each piece is a fun, lighthearted adventure where the bar piece is the main character.  The bar piece will take us on journeys within stylized worlds.  Each piece is 3d animation.  It was a challenge to recreate the Goodness Knows bars in 3d in a very short timeframe.  I think they look great,  super tasty.

Agency : BBDO

Creative Direction / Design : Brian Drucker

Animation: Sam Crees, Orges Kokoshari

Technical Direction / Lighting : Kevin Lui

Technical Direction : Kyle Anderson

Modelling : Jordan West, Kintin Potel

2D Animation: Taylor James

Producer : Edward Pederson

Executive Producer : Alyssa St.Vincent

Created at Taylor James