I had the fun opportunity to design and direct three pieces for the food bar company Goodness Knows. I had a great time working with the creative team at BBDO. These pieces will live on social media outlets such as Facebook and Instagram. Each piece focuses on different aspects of enjoying the Goodness Knows bars. There are two different bars, one with cranberries and the other with peanut butter.
Each piece is a fun, lighthearted adventure where the bar piece is the main character. The bar piece will take us on journeys within stylized worlds. Each piece is 3d animation. It was a challenge to recreate the Goodness Knows bars in 3d in a very short timeframe. I think they look great, super tasty.
Agency : BBDO
Creative Direction / Design : Brian Drucker
Animation: Sam Crees, Orges Kokoshari
Technical Direction / Lighting : Kevin Lui
Technical Direction : Kyle Anderson
Modelling : Jordan West, Kintin Potel
2D Animation: Taylor James
Producer : Edward Pederson
Executive Producer : Geraint Owen
Created at Taylor James