DDB and Hertz asked us to animate a character they developed for a global marketing campaign that spanned every media from TV to web to print. We then sent Horatio on an epic drive through a stylized, vibrant yellow world.

Client: Hertz
Agency: DDB NY
Creative Direction/Direction: Brian Drucker
Art Direction/Design: Sarah Ancalmo, Brian Drucker
Designer: Ryan Chen
Head of CG: Todd Peleg
Technical Director: Jin Lin
3D Animation: Matt Parent, David Dam, Will Robertson
Compositor: Jim Forster
Producer: Dina Chang
Executive Producer: Geraint Owen
Created at Superfad