We traveled through 5 different environments in 5 different Hyundai cars. Each car is specific to the feeling of each environment.  We integrated dynamic transitions to make one feel like these moments live within a family album.  These massive Times Square displays demonstrated there's nowhere you can't go with Hyundai.

Time Square LED

Brilliant Life
Client: Hyundai
Agency: Planet V
Creative Direction/Direction: Brian Drucker
Designer: Brian Drucker, Pierce Gibson, Andres Rivera
Head of CG: Todd Peleg
3D Animation: Will Robertson, David Dam, Xiu Liang
Compositor: Jae Woo Park, Chu Jin, Eric Rasmussen, Brian Drucker, Todd Peleg
Producer: Mike Tockman
Head of Production: Nicole Stevens
Executive Producer: Geraint Owen
Created at Superfad