The VIA agency approached us and wanted to team up to create 5 product driven spots. They are 20 second cg animations and vfx driven transitions that lead into live action. The product imagery showcased 5 products, revealing the beautiful details within each. Some of the shots are at a macro level, experiencing the products closeup. I love details and bringing 3d worlds to life.
I had the great opportunity to co-direct the live action. I travelled to Chile and teamed up with Amos Goss from the VIA agency. It was a large production. We worked with an amazing team in Chile and had a great time.
I designed, choreographed and Creative Directed the 3d animations for all 5 pieces (Scotch Plaid Flannel, Ultralight 850 Down Jacket, Wicked Good Slipper, Chamois-Lined Bean Boot, Shearling-Lined Bean Boot). It was a very complex endeavor and the team did beautiful work. I’m really proud of the work we did.
Live action
Directed by: Amos Goss and Brian Drucker
Director of Photography: Joe Zizzo
Animation / Design
Creative Director: Brian Drucker
Executive Producer: Steve Intrabartola
Post Producer: Courtney Barasch
VFX Supervisor: Jay Harwood
CG Supervisor: Mike Donovan
3D Lead: Robb Cavallo
3D Lighting/Look Dev: Stan Hebette
3D Generalist/Fur Master: Wei Louie
3D Lighting/Look Dev: Wei Ting Duo
3D Modeller: Justin Diamond
Flame Compositor: Jason Ortenberg
Nuke Compositor: Bruno Ferrari
Nuke Compositor: Joe Oberle
Previs Animator: Arsen Arzumanyan
3d Visualisation: Jason Guerrero
Created at Taylor James