The VIA agency approached us and wanted to team up to create 5 product driven spots. They are 20 second cg animations and vfx driven transitions that lead into live action. The product imagery showcased 5 products, revealing the beautiful details within each. Some of the shots are at a macro level, experiencing the products closeup. I love details and bringing 3d worlds to life.

I had the great opportunity to co-direct the live action. I travelled to Chile and teamed up with Amos Goss from the VIA agency. It was a large production. We worked with an amazing team in Chile and had a great time.

I designed, choreographed and Creative Directed the 3d animations for all 5 pieces (Scotch Plaid Flannel, Ultralight 850 Down Jacket, Wicked Good Slipper, Chamois-Lined Bean Boot, Shearling-Lined Bean Boot). It was a very complex endeavor and the team did beautiful work. I’m really proud of the work we did.

Live action

Directed by: Amos Goss and Brian Drucker

Director of Photography: Joe Zizzo

Animation / Design

Creative Director: Brian Drucker

Executive Producer: Steve Intrabartola

Post Producer: Courtney Barasch

VFX Supervisor: Jay Harwood

CG Supervisor: Mike Donovan

3D Lead: Robb Cavallo

3D Lighting/Look Dev: Stan Hebette

3D Generalist/Fur Master: Wei Louie

3D Lighting/Look Dev: Wei Ting Duo

3D Modeller: Justin Diamond

Flame Compositor: Jason Ortenberg

Nuke Compositor: Bruno Ferrari

Nuke Compositor: Joe Oberle

Previs Animator: Arsen Arzumanyan

3d Visualisation: Jason Guerrero

Created at Taylor James