Working with the talented team at Los York we created striking videos to showcase the newest Motorola G5 phones. We took the new visual identity from Motorola and crafted in-store promotional videos to show the prime features of the new phones. Using live action, 3D and 2D animation with dynamic sound design these pieces capture the unique character that is Moto.
I worked with Adam Flanagan to concept the live action and graphic moments to help promote the key features of the G5 phones. I also supervised the 3d and 2d animators, compositors to execute the completed pieces.
Agency : Los York
Executive Creative Director : Seth Epstein (Live Action Direction)
Creative Director : Brian Drucker
Creative Director : Adam Flanagan (Agency)
Design : Paul Darragh, Shane Griffin, Brian Drucker
3D Animation : Jae Woo Park, John Mags
Animation : Shane Griffin
2D Animation/Compositing : Gerald Soto, Lu Liu, Peter Harp
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York