Art Direction / Design

Produced at FakeLove

I designed the look of a graphic package for an upfront presentation at the New York Times building. The design is a clean, minimal, graphic design with a white on black aesthetic. The design would be refitted to the specific layout of the "geometry" to be projected onto the surface.

The frames represent the various moments within the design package. I created logo treatments to ambient/transitional moments using textural, patterns, centered, diagonal, and detailed graphics. Also specific moments that support speakers from the NY Times talking about political to narrative based content.