We were tasked to create videos to explain the construction improvements to a stretch of highway near the GWB bridge and the implementation of cashless tolling. Characters and detailed animations helped to create a fun and uplifting world to explain the upcoming improvements. We had a great time collaborating with the Port Authority on these uplifting pieces.
Agency : Y & R
Creative Direction/Direction : Brian Drucker
Design: Rob Modoni
Animation : Mauricio Leon, Andy Mastrocinque, Seth Brau
Producer : Ro Raspo
Executive Producer : Sue Lee
Created at Los York