A redesign of home and portable hard drives from Western Digital. The My Book is a modern, singular design. The drive has clean lines and a minimal black color palette. While the My Passport drives are multi-colored and detailed. Each piece has different tones...one dramatic and cool while other is poppy with dynamic movements. We were tasked to create two pieces for social media...bringing a fun, graphic sensibility to the launch.

Agency: RGA
Creative Direction/Direction : Brian Drucker
3D Animation/Compositing : Jae Woo Park
3D Animation/Compositing : John Mags
Producer : Rosanne Raspo
Executive Producer : Sue Lee