A design exploration building structural organic undulations. It was fun to create a language of these details. Playing with color and emission and some animation to be shared.

Creative Direction / Technical Direction

I had the fun opportunity to Creative Direct these Snapdragon pieces. Four of them were from the Qualcom Snapdragon campaign and two were showcasing Doraine Pin the F1 driver and the creative process in designing her driving helmet artwork. The design and comp teams were awesome to work with and agency was very collaborative and great to work with as well. There are a lot of great detail moments within all of these pieces.

Creative Direction: Brian Drucker

Creative Direction: Martin Lazaro

Producer: Stephen Dierks

Producer: Rachael Schmidt

2D/3D Animation: Nicolas Bonilla, Antara Ghosh, Brian Hayes, Daniel Petersen, Coy Yuan, John Haley, Jay Kim

Compositing: Theuns Van Rensburg, Andre Vidal, Sebastien Boulange, Ethan Chang, Alex Ling, Marco Baratto, Corrina Wilson, Sohee Sohn

I had the unique opportunity to Creative Direct two pieces for the UPS Store that will live on the MSG Sphere in las Vegas. They were technically complex projects balancing the technical issues of the Sphere and the creative for each brief. Each were unique. One was to build unique worlds to travel within from the inside of a UPS box, while the other was to create 8 bit pixel illustrations of iconic landscapes across the world fully animated and full of detail. The challenges were large, but the team was great so we were able to create two beautiful pieces.

Created at Framestore

Creative Direction / Design / Technical Direction: Brian Drucker

3D Technical Direction / Animation: Chris Freisen, Adam Thompson, Dan Moore, Jack Field

Hand Drawn Design / Animation: Reece Parker, Nicolas Bonilla

Illustration: Antara Ghosh, Andrew Heackle

2D Compositing: Danny Popovic, Jon Rogola

Producer: Carolyn Martin

Executive Producer: Jamie Hoskins

I had the fun / challenging role of Creative Directing the screen and UI design for all of these Dell spots. A great deal of detailed and precise work across many pieces. All of these Dell pieces are trying to visualize AI and how it helps our lives. Designing and animating these moments have been really fun. As we worked with a great teams of designers, animators and producers to help keep the productions on track and to produce beautiful and engaging screens and interfaces. Integrating these design details into these beautifully shot, edited and composed pieces to help tell these Dell stories has been a really great experience.

Created at Framestore

Creative Direction : Brian Drucker

Design/Animation : Kevin Sanchez, Dave Wave, Brian Drucker, Daniel Petersen, Coy Yuan, Antara Ghosh

Producers: Cat May, Eve Del Prado

A graphic exploration using primitives. Building minimal and elegant compositions is always a great exercise. More to come!

Creative Direction / Technical Direction

Particle simulations. Exploring ideas for a visual equalizer that would live within the Cadillac Art of You installation. The look and feel navigated away from this abstract look to a more minimal aesthetic.

Creative Direction / Technical Direction

Created at Framestore

A design exploration starting from Houdini and landing in C4D. I wanted to create voxel environments with variation and complexity. It was fun to bring these moments to life.

Creative Direction / Technical Direction

I Creative Directed these Colgate demos for a handful of Anh Vu directed live action spots. The look and feel of these pieces is so fun and graphic. The 3d demo sections really elevated the live action sections. These were really fun to work on, and they came out really great. The team at Framestore was awesome to work with and really did such beautiful work.

Creative Director: Brian Drucker

Executive Producer: Heino Henning

Senior Producer: Annabelle Cuthbert

CG Lead: Romain Faure

VFX Supe: Andy Rowan-Robinson

CG Supe: John Montefusco

CG Generalist: Rui Yang, Omar Taher

CG Modeling: Youran Lyu, Leslie Clark

CG Rigging: Michael Ware

CG Design and Animation: Yongho Kim

CG FX: Shawn Lipowski, Alec Iselin, Jason Daoud

CG Lighting & Rendering: Romain Faure

Lead Compositors: Karch Coon

Compositors: Avery Herzog, Ryan Ninko, Joseph Yoon, Lukę Chang, Noah Catan, Steve Drew

A really fun design exploration for a pitch for JP Morgan Chase. It was really fun to build varied aesthetics to help tell the JP Morgan Chase financial narrative. Unfortunately the pitch disappeared due to creative changes.

Creative Direction / Technical Direction

Short design and animation pieces I concepted, designed and directed at different studios as internal projects. I love coming up with fun and graphic styles to tell stories. These are all holidays, from known to very obscure. More to come!

Direction / Creative Direction / Technical Direction

Many contributors

Antara Ghosh, Dan Moore, Chris Friesen, Marcos Girado, Taylor James

A range of characters from hand drawn to 2D to 3D that I’ve designed over the years.

Creative Direction, Technical Direction, Illustration

I led a team to design and animate the look and feel of data driven intelligent design details that would highlight a Dell / McLaren F1 collaboration. We designed an elegant visual language to bring these shots to life.

Created at Framestore

Creative Director: Brian Drucker

Producer: Samantha Wang

Design: Kevin Sanchez, Mike Tello

Animation: Trevor Barton, Ryan DeCarlo

Compositing: Mike Florio

A design exploration into kaleidoscopic compositions. From automotive details to abstract to organic this exploration was really interesting and a great study in repetition and symmetry. I’ll keep playing with this design aesthetic in the future and hope to integrate into a motion oriented project.

Creative Direction & Technical Direction

Design Exploration for a pitch that went away. I love playing with varied styles to help represent characters. Visualizing faces with minimal and stylized details is a fun challenge.

Creative Direction / Technical Direction

Coalesce - OFFF 2023 Barcelona

I Co-Directed the opening film to the 20223 OFFF festival in Barcelona. The great team from Framestore Design teamed up across the US. The CD’s from NY, Chicago, LA banned together to write, concept, shoot and execute the 5 minute film. This was a great collaborative experience. Working with the 4 other directors was a lot of fun and a great challenge at the same time.

I also designed, animated, composited a handful of moments within the piece. The following frames are some of the styleframes I created to visualize these moments.

Directors Brian Drucker, Jake Cuddihy, Christopher Friesen, Lawrence Jones, Timothy Williams

Director of Photography Jonathan Pears

Gaffer Steve Kagan

Key Grip Craig Lerner

Assistant Camera Ivan Acero

Production Designer T. Hunter McCann

Art Director Ben R. Voutour

Art Director Ingrid Houghton

On-Set Dresser Massimo D'Emilia

Talent Alissa Nunley

Editor Timothy Williams

Additional Editorial by Jacob Sadowsky Pedram Torbati

EVP / Executive Producer Krystina Wilson

Head of Production Cat Pavitt

Producer Samantha Wong

Production Coordinator Kaitlyn Gorman

Designers Luke Abraham Ryan DeCarlo Veronica Ferrari Delphin Jack Field Antara Ghosh Justin Harder Dongxin Jiang Yujung Lee Daniel Moore Andrew Niven Caleb Ollivant Daniel Petersen Kevin Sanchez Ben H. Shapiro Adam Thompson Ilya Tselyutin Frank Vedvik Yiyang Ye Coy Yuan Nathan Zankich

Compositors Nasser Mandavisobi Meg McGuire Joe Taylor

Online Editor Jacob Sadowsky Johnny Kachenmeister

Data Services Jordan Freese Pam Atadero Alex Janiuk

Music and Post Production Sound Provided by Yessian Music

Partner/CCO Brian Yessian

Partner/Head of Production Michael Yessian

Production Coordinator Josie Palmer

Composer Mark Chu

Sound Design Ben Lantz

Color Provided by Company3

Senior Color Producer Chris Anthony

Colorist Dominic Phipps

Cadillac Celestic - Art of You

Creative Director

Created at Framestore

This project came to Framestore through Missing Pieces, led by Mike Woods.

It ended up being a collaborative effort with Leo Burnett Agency and General Motors.

The brief was to create an immersive, interactive experience for the launch of the new electric luxury Cadillac…the Celestic.

The Challenge

Create a complex, real-time particle generated, AI driven, interactive, 2 minute experience that would live on a 20 ft LED screen….ending on a photo-real rendition of a luxury Cadillac vehicle. While…incorporating random attributes so each experience would be different, based on viewers answers which would drive variations of particle behavior, color, etc.

All within 3.5 months.

What We Did

We created 4 different particle system aesthetics for the main experience. Flocking, Texture Emissions, Waves, and Splash. Within each one there was great randomness within behaviors, colors, etc. These particle simulations were created by Shawn utilizing Unreal, Niagara and Houdini.

We designed and constructed color palettes…gradients to capture the tone of these 4 questions. All of these colors are based on the 93 possible color variations of the Cadillac.

We created an equalizer animation at the beginning of the experience as a real-time moment welcoming you into the environment created by Fabrizio within Unreal and Niagara.

He also created the transformation of an elegant particle system turning into the Cadillac. The color of the Cadillac was randomized each time based on the answers and the color palette/gradient selected.

We were asked to create a unique “Art Piece Takeaway” at the end of the experience. We designed 4 to 5 different particle aesthetics that would animate above the Celestic after the car reveal. Fabrizio took these designs and built a complex system within Unreal and Niagara to bring these art pieces to life.

Our team remodeled the Cadillac as well, for real-time performance requirements.

We also shaded, textured, animated grill, and lit the car, led by Mohamed, Veronica and Na.

Chris and I also created other particle design imagery that would live within different locations within the event, from LED screens behind the opening car launch, to printed wall surfaces within the car galleries.

The amazing dev team of Claude, Clay, Zach and Guiseppe worked to link an AI driven voice chatbot into this complex equation, solving technical issues, facilitating a web driven experience, and connecting all the external vendors work together.

Everyone on the team within production PJ, Daniel and Christine all managed this complex effort with grace and calm.

The event itself was a great experience….and went off without a hitch.

An appearance from Lenny Kravitz with the Head of Design of General Motors was a really cool moment to see.

The Art of You interactive experience was really beautiful, especially seeing it on that 20 foot screen was extremely moving.

This project was an extreme balance of creative, technical complexity, real-time constraints and a challenging schedule.

In the end it is a testament to the AMAZING TALENT and HARD WORK from the Framestore Immersive team.

Credits

Creative Director: Brian Drucker

EP: Christine Cattano

Senior Producer: PJ Stegall

Senior Producer: Daniel White

Senior Developer: Claude Dareau

Lead Developer: Zach Silliman

Lead Developer: Clay Budin

Senior Unreal Artist: Shawn Lipowski

Unreal Artist: Fabrizio Bergamo

Lighting/LookDev Lead : Veronica Delphin

Unreal Artist: Mohamed Ashraf

Asset Artist: Na Song

I Creative Directed a team of 3D animators and compositors to execute the animation part to these commercials. The animated ribbon traveling through these moments brought the UHC branding into a dynamic and beautiful place to tell their story. It was a complex and challenging production. The team really did a great job and made these spots really awesome.

Created at Framestore

Creative Direction : Brian Drucker

Producer: Erik Sateren

3D Animation: Trevor Barton, Daniel Petersen, Jamal Bennet, Jack Field

2D Compositing: Danny Popolov, David Wave

A design exploration into form making using cloth to create beautiful and dynamic structural compositions. It was fun to conceive of these details and play with materials. More to come!

Creative Direction / Technical Direction

An exploration into FUI interfaces. I love playing with details and complexity. Building these elements and playing with color palette and tone is so much fun.

Creative Direction / Technical Direction

Design exploration building characters from particle generation.

Creative Direction / Technical Direction

Design / lighting / material explorations. I love cube-like structures. This is an ongoing exploration.

Creative Direction / Technical Direction

Design Exploration of string-like particle details deformed by an audio input. More to come.

Creative Direction / Technical Direction

Design exploration into flow fields and abstract form making. Building this abstract landscape to life was a great exercise to bring varying styles to life from same element. More to come.

Creative Direction and Technical Direction

Lamborghini lighting and vibe exploration. Building moments pushing detail into shadow and revealing details through fog. It was a lot of fun to create these moments for a personal project. I love the design and details of these cars. Can’t wait to get started on some motion moments!

Creative Direction / Technical Direction

I Creative Directed the 2D animation and screen graphics within this fun Dave Meyers directed spot. Creating that transition from where JLo is on the lounging on the ship to the lab was a fun challenge. I also helped design the endcard logo lockup details. It was a fun project to bring to life.

Created at Framestore

Credits

Client: @virginvoyages

Agency: @vmlyr

Production Company: @radicalmedia

Director: @davemeyers

Producer: Colin Moran

VFX: Framestore

Design Creative Director: Brian Drucker

VFX Creative Director: Vicky Osborn

Animation/Design: Kevin Sanchez, Ryan DeCarlo

Compositing Supervisor & Lead: Kane Herd

On Set VFX Supervisors: James Rogers, JR Hawkings

A design exploration into delicate structures built from lattice forms.

Creative Direction /Technical Direction

Exploration for a potential F1 animated spot. It was fun to compose moments. To design look and feel. I love F1!

Creative Direction / Technical Direction

I worked with Director Murray Butler within the pitch/concepting phase to help visualize vfx/design oriented moments within the Shifting Threats Marines commercial. I and Lawrence Jones led a team of designers and matte painting artists to conceptualize moments within the script to help Murray win this pitch. Our efforts succeeded and he won the project. The final spot came out really well, was a beautiful piece. This is some of the design work I did for moments within the commercial of the landscape transforming and changing in an organic camouflage like pattern.

Creative Direction / Technical Direction / Concepting

Created at Framestore

Exploration into composition and feel of car renderings.  Working to create graphic/evocative moments.

Creative Direction / Technical Direction

A design / animation exploration into dynamic environmental systems. Structures driven by other forms that animate in an ambient, flowing style. I was playing with different structural versions from linear to organic shapes

Creative Direction / Technical Direction

A design exploration for a pharma commercial. I designed two environments for the commercial. It was a lot of fun to explore these moments and help create a unique visual language.

Design / Technical Direction

Created at Framestore

A pitch for a Hyundai IONIQ5 launch event. I designed the look and feel of an installation to launch the new Hyundai electric vehicle. Details from the beautiful new design influenced aspects of the environment. Also macro photography of natural elements were inspired by the sustainability aspect of Hyundai and their new line. It was a lot of fun to explore this world and visualize these moments.

Creative Direction / Technical Direction

Created at Thinkingbox

An exploration in designing a graphic UI living within a tangible world. I was experimenting with the UI living within an environment, constructed from glass panels. I added textural details, camera realism and lighting variations to bring these moments into a different place visually.

Creative Direction / Technical Direction

Hacking Google is a six-part docuseries that sheds light on the cybersecurity teams responsible for protecting Google from cyberattacks. It gives us an in-depth overview of the historic Operation Aurora cyber attack from 2009, which prompted Google to overhaul its cybersecurity approach and set up five new cybersecurity teams to “stay ahead of the ever-evolving threat landscape.”

Design exploration into a graphic representation of code. I wanted to explore how code could come from devices such as phones and websites. It was also fun to explore the different scales of the code from a more broad representation to a more macro study. These explorations also have a lot of potential for beautiful motion moments.

Created at Framestore

Creative Direction / Technical Direction

Hacking Google is a six-part docuseries that sheds light on the cybersecurity teams responsible for protecting Google from cyberattacks. It gives us an in-depth overview of the historic Operation Aurora cyber attack from 2009, which prompted Google to overhaul its cybersecurity approach and set up five new cybersecurity teams to “stay ahead of the ever-evolving threat landscape.”

I explored different aesthetics and looks/feel to help tell the story to a small section of the script. It’s always fun to design for 2D animation. I love graphic design, so this was a great opportunity to experiment.

Created at Framestore

Creative Direction / Design

I had a great time helping visualize the logo mark combining the legendary MGM logo with a newly designed 60th anniversary of the amazing James Bond 007 franchise. Was fun to work with the amazing team at Imaginary Forces to find the right look and feel of the Bond logo.

Design and Technical Direction

Created at Imaginary Forces

An exploration in dimensional glitches. I always loved glitches, but how can we inhabit them? A beginning look into what these environments are, texturally and structurally. Macro photography into these landscapes, revealing canyons, towers, structures, walls and more.

Creative Direction / Technical Direction

I had the opportunity to design the look and feel for a Riot Games Arcane promotional branding. The beautiful Netflix series launched in November is the subject of these designs. The styles were broken up into the two cities, Progress Days which had a minimal, elegant constructed aesthetic and Undercity Nights which had a magical, ominous and organic tone. The color palettes were blue/gold for Progress Days and green/pink for Undercity Nights. I had a lot of freedom to experiment to find the right aesthetics for both. It was a lot of fun to explore these worlds.

These designs will be animated and then used with game character artwork as background imagery for event branding to promote the series, characters and game promotions.

Created at Loyal Kaspar

Art Direction / Technical Direction

An exploration in subtle lighting and compositions working with beautiful mushrooms. It was fun to work on subtle aspects of these compositions.

Created this forest scene using Megascan assets. They are such great elements to work with, an amazing resource.

Creative Direction / Technical Direction

Google Android 2021 Keynote

I Creative Directed the animation for the 2021 Launch of the Android 12 OS event played before the keynote address. The OS was redesigned with a focus on creating a unique user voice…a customizable experience. Google developed an application which would sample a photograph and create unique color configurations for a user in order to create beautiful UI palette variations.

I teamed up with the team from Preymaker and the photographer Andrew Zuckerman to bring this animation to life. Utilizing Andrew’s photography and the animation language of Google we brought to life a dynamic intro to the 2021 event.

Created at Preymaker

Creative Direction/Design: Brian Drucker

Producer: Katherine Lannon

Design/Animation: Conrad McLeod

Design/Animation: Imma Almourzaeva

Animation Lead: John Haley

Animation Lead: Mark Boutges

Animation: Min Liu

Had fun laying out compositions using Jama Jurabaev’s soldier asset. Defining a look and feel of narrative shots is something I really enjoy.

Creative Direction / Technical Direction

Exploration of material and lighting of mechanized figure. Building surfaces using slices through figure creates interesting juxtapositions and allows for varied material combinations.

Creative Direction / Technical Direction

A design study in form, materials and lighting. It was fun to experiment to see how light reacts with refractive surfaces.

Creative Direction / Technical Direction

I had fun helping to define the look and feel of a History Channel title open. Taking each of the characters worlds into consideration was a challenge. Mixing the historical subject matter and a stylized 3D aesthetic was fun as well. I was conceiving a continuous camera move passing through moments within each of the characters worlds, leading to the logo lockup.

Created at King & Country

Design / Technical Direction

I had the opportunity to pitch on a Bud LIght Chelada spot with the fine people at King & Country. We didn’t win, but was fun to come up with designs and direction. My direction was a poppy, graphic world where the cans and key ingredients were characters in party-like environments. I used details from Bud Light branding to create environments that played into the festive and bright color palette of Chelada.

Created at King & Country

Creative Direction / Technical Direction

A commercial with the amazing team at the Mill directed by Andrew Proctor. I was asked to help visualize a section of an F1 race where the driver goes into a stylized world where rules of reality change for a beat. It was fun to experiment with various styles to get to a final look and feel.

Design

Created at the Mill

I had the great opportunity to help design visuals for a Verizon 5G product launch. The content was being displayed on screens as the Verizon Chairman made his presentation. The team at the Mill led by Carl Addy was great to collaborate with and explore the visual directions. I really had a lot of fun experimenting with so many varied concepts.

Design and Technical Direction

Created at The Mill

I love playing with compositions of flowers. It’s fun to create elegant and dramatic moments with lighting.

Creative Direction / Technical Direction

Exploration of details within procedural landscape generation. Delicate lighting and subtle material variations bring moments to life.

Creative Direction / Technical Direction

Explorations in texture generated environments. Using a combination of displacements and particles to create a mood with dramatic lighting can go a long way.

Creative Direction / Technical Direction

Design exploration of synthetic humans. Texture and surface detail exploration. I played a bit as well to define tone and complexity of skin surface.

Creative Direction / Technical Direction

Design and lighting exploration

Creative Direction / Technical Direction

Design exploration of delicate network systems.

Creative Direction / Technical Direction

I had the fun opportunity to design an audio "aura" for a newly introduced headphone technology for the company Nura.  The talented team at the MIll shot beautiful live action for this brand film.

The headphones create an audio profile specific to each individual.  I was tasked to lead the design and create the visual representation of the "aura". 

It was a challenging exercise to figure out the right level of complexity and simplicity for the graphic element. The "aura" lives in the space and affects the actor through interactive lighting.

Production: Mill+
Directors: Oliver Davies co-directing with Michael Schaeffer

VFX & Design: The Mill
Executive Producer: Nicola Finn
Producers: Lily Tilton, Cynthia Louissaint
Creative Directors: Oliver Davies, Michael Schaeffer

Art Direction: Brian Drucker
2D Lead Artist: Andre Vidal
3D Lead Artist: John Magbanu
2D Artists: Chris Sonia, Brandon Danowski, Kevan Lee, Juan Monostero, Vivian Kim 
3D Artists: Nick Woythaler, Michael Schaeffer 

Design: Tyler Richardson, Anthony Dodero, Alec Burns, Michael Schaeffer, Thomas Heckel
After Effects Compositors: Benge Li, Carlos Foxworthy, Laura Nash
Storyboard Artists: Sid Fini, Tory Sica 

Motorola

An exploration in tone and graphic treatment. I love phone commercials that take you to stylized, abstract worlds. I was playing with a minimal, bold visual language that the Moto phone could inhabit. A little 80’s in terms of color and vibe.

Animation in progress…

Creative Direction / Technical Direction

Design exploration into form and deformation with particle based structures.

Creative Direction / Technical Direction

Oculus Quest 2

The more dramatic brother of the piece I worked on at the Mill. A darker palette felt like something that needed to happen. Was fun to build out this sequence with subtle shapes and elegant light details to interact with device.

Creative Direction / Technical Direction

A design exploration to define the look and feel of Oculus Quest “prism” launch film for the Mill. Was a lot of fun to help figure out the aesthetic of the prism details for the animation. Was excited to explore the color palette, tone, lighting and light interaction. I started at a more vibrant/saturated place and worked to a more minimal, clean color palette. It was great to work with the super talented team at the Mill.

Created at the Mill

Art Direction / Design

Agency: TBWA \ Chiat \ Day & Facebook

Production

Production: Mill Direction

Director: Jeffrey Dates

Executive Producer: Erica Grubman

Producer: Brett Grisham

Pitch Design: Alex Clark

Animation: Arsen Arzumanyan, Jeff Lopez, Jessica Castillo, John Wilson, Michael Davin, Navdeep Singh

Design: Brian Drucker, Dom Han, Laura Nash, Luis Roca, Morgan O’Brien

Finish Artist: Ben Vaccaro, Drew Maloney, Michael Almodovar

Editorial: The Mill

Editor: Ryan McKenna, Matthew Campbell

VFX Creative

Creative Director: Jeffrey Dates

2D Lead Artist: Andre Vidal

3D Lead Artist: Edward Shires

2D Artist: Antonie Douadi, Caio Sorrentino, Hailey Akashian, Jade Kim, Jeeeun Lee, Kyle Cody, Nick Pfister, Tara Holland, Vi Nguyen

3D Artist: Anil Sarki, Kuldeep Singh Waldia, Bhavesh Budhkar, Dinesh Kanakaraj, Nayan Bora, Siva Prasad, Vijay Mohan, Yeswanth Garlapti, Pradeep Katta, Eric Xu, Keith McMenamy, Andreas Graichen

The VIA agency approached us and wanted to team up to create 5 product driven spots. They are 20 second cg animations and vfx driven transitions that lead into live action. The product imagery showcased 5 products, revealing the beautiful details within each. Some of the shots are at a macro level, experiencing the products closeup. I love details and bringing 3d worlds to life.

I had the great opportunity to co-direct the live action. I travelled to Chile and teamed up with Amos Goss from the VIA agency. It was a large production. We worked with an amazing team in Chile and had a great time.

I designed, choreographed and Creative Directed the 3d animations for all 5 pieces (Scotch Plaid Flannel, Ultralight 850 Down Jacket, Wicked Good Slipper, Chamois-Lined Bean Boot, Shearling-Lined Bean Boot). It was a very complex endeavor and the team did beautiful work. I’m really proud of the work we did.

Live action

Directed by: Amos Goss and Brian Drucker

Director of Photography: Joe Zizzo

Animation / Design

Creative Director: Brian Drucker

Executive Producer: Steve Intrabartola

Post Producer: Courtney Barasch

VFX Supervisor: Jay Harwood

CG Supervisor: Mike Donovan

3D Lead: Robb Cavallo

3D Lighting/Look Dev: Stan Hebette

3D Generalist/Fur Master: Wei Louie

3D Lighting/Look Dev: Wei Ting Duo

3D Modeller: Justin Diamond

Flame Compositor: Jason Ortenberg

Nuke Compositor: Bruno Ferrari

Nuke Compositor: Joe Oberle

Previs Animator: Arsen Arzumanyan

3d Visualisation: Jason Guerrero

Created at Taylor James

An exploration into bold Brutalist Architecture. Creating subtle and minimally lit compositions within a controlled color palette.

Creative Direction / Technical Direction

Design exploration for an MTV Studios title sequence. Taking the old school astronaut and building a narrative was fun. Putting the astronaut and logo into a modern, stylized environment felt right.

Design / Technical Direction

Created at Loyal Kaspar

I designed a new Generic broadcast package utilizing the ESPN logo. I went through many different styles and aesthetics within this exploration. It was a lot of fun to explore this classic logo to find a design that can wear many hats.

Design / Technical Direction

Created at Loyal Kaspar

I had a really great time designing the look and feel for the 2020 E! People’s Choice Awards promotional campaign. I designed the graphic details and typographic layouts which were animated by a few extremely talented animators. There were a few different scripts to figure out the graphics within. The editor really brought the scripts to life in a dynamic and bold way. The graphics and type layouts lived alongside moving footage of pop culture moments from 2020.

Art Direction / Design

Created at Sibling Rivalry

Compositions of flowers playing with color, shape and tone.

Creative Direction / Technical Direction

I love astronauts. Bringing this character to life was really fun. Expressing this character’s state of mind and building tension in this moment was key. Telling a short story using motion capture is exciting and something I want to do more of in the future.

I was playing around with different grades and found a few that felt great. One being a bit more blue/saturated and the other a bit more desaturated and minimal. Both are cool.

Direction / Design / Technical Direction / Compositing / Editing

A study of skulls visible within human form. A range of moments that stretch into details.

Creative Direction / Technical Direction

I was inspired by the world of Star Wars and enjoy creating work within that universe from photography to 3D to illustration. I am working on a short animated piece hopefully we will see in the near future.

I created a series of geometric illustrations. Working with a minimal palette of form and color to produce a unified aesthetic of posters.

Creative Direction / Design / Illustration

Design exploration within early stages in a short film.

Creative Direction / Technical Direction

Landscape Studies

Creative Direction / Technical Direction

An exploration with 3D cloth to create abstract landscapes, environments and sculptural forms.

Creative Direction / Technical Direction

A design and lighting exploration of Beats headphones. Had fun creating a few different aesthetics to bring these headphones to life.

Creative Direction / Technical Direction

I was asked by the great team at Ntropic to help visualize a garden for the launch film for the new Samsung - Galaxy Z Flip phone. Combining tropical and quirky plants together helped to make the garden unique and beautiful. Here are a few of my studies for compositions, lighting and graphic style for moments within the launch film. It was challenging working with such a complex file, but very fun.

Art Direction / Technical Direction

Created at Ntropic

A title sequence for the Warner Brothers film Joker. It was a lot of fun to re-imagine this world as a 1930’s gangster-driven Gotham City, grimy and rough. A graphic, bold aesthetic helps tell this story of desperation, crime and madness.

Creative Direction / Design

Procedurally based experiments in form making.

Design and lighting exploration 

Creative Direction / Technical Direction

Design exploration of spaces between surfaces and stylized mapping of landscapes.

Creative Direction / Technical Direction

Design Exploration

Creative Direction / Technical Direction

A selection of work from the last year.

Music by Audioslave

Design exploration of a complex user interface.

Creative Direction / Technical Direction

Design Exploration

Created dimensional environments driven by particle systems and texture maps.

Creative Direction / Technial Direction

Design Exploration

Creative Direction / Technical Direction

Design exploration based on representation of familiar element presented in a unique way. Skulls can be poetic and subtle. Subtle lighting and materials can make such a difference in tone. Also, skulls are so cool.

Creative Direction / Technical Direction

I Directed and Creative Directed this animated piece where the drug was acting as a medieval army attacking another army - the wound. I designed dramatic compositions in order to bring epic moments to life with subtle motion. A great team built, posed and animated these guys. A ton of work.

This is my version I rendered as stills, in terms of lighting, shading and tone….way more dramatic.

Director / CD: Brian Drucker

EP: Steve Intrabartola 
Producer: Courtney Barasch

CG Leads: Mike Donovan / Jacques Tege / Rob Cavallo

Design / Concept : Amy Davies, Brian Drucker, Yuli Wu

Storyboards: Ray Alma

CG: Stan Hebette, Wei Louie, Shahin Alirkan, Miguel Diez, Isabel Waller, Matt Burns, Nathan Meir, Kyle Anderson, Jordan West

Compositor: Hieu Phan

Retouch: John Cason, Andrew Lau, Honey Kimery

Created at Taylor James

Particle and structural generated sculptures utilizing motion capture to define form.

Creative Direction / Technical Direction

I designed 2d glitch images to generate 3d stylized landscapes.

Creative Direction / Technical Direction

Design Exploration

Creative Direction / Technical Direction

I Directed and Creative Directed two spots for No7. It is an applicator / replacement for botox. A fun challenge to bring this product piece to life. It was a balance to make the product live within environment and tell story in a compelling way.

Direction / Creative Direction: Brian Drucker

Executive Producer: Alyssa St.Vincent

Producer: Casey Sinjic

Art Direction / 2D Animation: Marcos Girado

Flame Compositing: Luc Job

3D Animation: Jacques Tege

Nuke Compositing: Rodi Kaya

Produced at Taylor James

Minimal composition exploration with refractive glass surfaces and color.

Creative Direction / Technical Direction

A character I designed. A cross between a moth and a teddy bear.

Creative Direction and Technical Direction

Design and lighting exploration 

Creative Direction / Technical Direction

A pitch for an empowering medication. I juxtaposed typography into live action moments….type feeling integrated within environments. A fun exercise.

Creative Direction and Technical Direction

Design Exploration

Creative Direction / Technical Direction

Design Studies

Creative Direction and Technical Direction

Design exploration using Nike shoe to create stylized compositions.

Creative Direction / Technical Direction

I wanted to create a fun graphic animation. The pants character will travel through stylized environments from home to work. Had fun coming up with idea and bringing this piece to life.

CD / Direction : Brian Drucker

Animation: Taylor James

Design / 3D : Brian Drucker, Marcos Girado, Taylor James

Created at Taylor James

A study in composition, structure and color palette.

Design / Illustration / Technical Direction

Graphic Exploration utilizing minimal shapes and color palette for potential animation.

Design / Illustration

I had the fun opportunity to design and direct an online piece for Wells Fargo.  Incorporating a clean aesthetic I was able to craft a story with seamless transitions about Wells Fargo's online investment tool.  Working with the creative team from BBDO I had a great time making this piece.

We went through a few iterations to reach this design.  There were some fun characters and other animated moments that did not make the final cut.  But, were fun to create nontheless.

Agency : BBDO 

Direction / Creative Direction / Design : Brian Drucker

Animation : Jae Woo Park, Marcos Girado

Technical Direction / Animation : Taylor James

Producer : Michelle Watkins

Executive Producer : Geraint Owen

Created at Taylor James

I had the fun opportunity to design and direct three pieces for the food bar company Goodness Knows.  I had a great time working with the creative team at BBDO.  These pieces will live on social media outlets such as Facebook and Instagram.  Each piece focuses on different aspects of enjoying the Goodness Knows bars.  There are two different bars, one with cranberries and the other with peanut butter.

Each piece is a fun, lighthearted adventure where the bar piece is the main character.  The bar piece will take us on journeys within stylized worlds.  Each piece is 3d animation.  It was a challenge to recreate the Goodness Knows bars in 3d in a very short timeframe.  I think they look great,  super tasty.

Agency : BBDO

Creative Direction / Design : Brian Drucker

Animation: Sam Crees, Orges Kokoshari

Technical Direction / Lighting : Kevin Lui

Technical Direction : Kyle Anderson

Modelling : Jordan West, Kintin Potel

2D Animation: Taylor James

Producer : Edward Pederson

Executive Producer : Alyssa St.Vincent

Created at Taylor James